Muscle Steel Structures specializes in concrete and steel construction, delivering pads, driveways, sidewalks, and steel structures for residential, commercial, and industrial applications. As a Junior Graphic Designer at The Grove Creative, I designed social media content and billboard designs that brought their brand to life across both digital and large-scale print formats. A central challenge was translating a rugged, industrial brand into visuals that felt polished and compelling without losing the toughness and reliability that defines their work. Content spanned promotional posts, project showcases, and brand awareness pieces, requiring a consistent visual identity across very different formats and audiences, from scrollable social content to large-format outdoor advertising. I worked closely with the client throughout the process, checking in before posting to ensure every piece aligned with their vision and accurately represented their business.