As a Junior Graphic Designer at The Grove Creative, I worked on a range of digital content for Switchfly, a travel technology platform specializing in loyalty rewards and travel commerce solutions. Deliverables were produced for use across marketing and sales channels as well as directly with consumers, including infographics, how-to guides, and strategic content pieces covering topics like loyalty strategy and airline demand and redemption opportunities. A core challenge was translating complex, data-heavy subject matter into visuals that felt approachable and engaging for a range of audiences, from internal sales teams to end consumers, all while maintaining brand consistency across a diverse content library. I worked largely independently, communicating directly with the client when additional direction was needed, ensuring the final designs were both strategically sound and visually polished.